July 1st, 2017

Top 19 LinkedIn Marketing Tips To Boost Your Marketing Efforts


With the introduction of new tactics of social media marketing, social media is not restricted to friends and family anymore. LinkedIn is a social media power house that connects millions of professionals undoubtedly. In addition to publish content, uploading business images, sharing updates, there is much more to love about LinkedIn.

Here, I am sharing a list of 19 tips and tricks to help you expand your reach, achieve your marketing goals and enhancing your business results.

Having excellent and up-to-date LinkedIn profile can help you build your reputation in your industry. Let’s get started with LinkedIn Marketing by following LinkedIn Marketing tips!

Get Endorsements: Endorsements ensure your connections to vouch for your existing professional skills including project management, PHP, SEO etc), adding social approval to your LinkedIn business profile.


Create a Custom LinkedIn Profile URL: The best thing about LinkedIn is that it allows you to create a custom URL that includes your name.


Optimize your LinkedIn Profile for Search Engines: It is imperative to optimize your LinkedIn page including relevant keywords while publishing content.


Encourage Connections Creating a Profile Badge: LinkedIn gives you an option to create a profile badge that you can place on your site and link to your LinkedIn business profile to build awareness for your business presence and encourage LinkedIn connections.

Anchor Text Optimization on Profile: An easy approach to enhance the attractiveness of your LinkedIn profile is to optimize Anchor text for links on your LinkedIn profile.

Create a Traditional Resume from your LinkedIn Profile: LinkedIn has a great feature that let you turn your LinkedIn profile into a traditional resume.

Professional Profile Picture: It is imperative to add a professional profile picture to your LinkedIn profile to make your profile public.

Request for Connection Introduction: LinkedIn allow you to connect with new people without video conferencing or phone calls. There is an option ‘Get Introduction’ for 2nd-degree connection. Select the person who you want to make the introduction.

Export your LinkedIn Connection List: LinkedIn offers you an option to transfer your connections to another contact management system. In order to export your contacts list, just go to your connection and click “Export LinkedIn Connections” under the settings.

LinkedIn Groups: Joining LinkedIn Groups can offer you great benefits including access to niche content and group discussions, a hub for publishing your content for awareness to buyers.

Optimize your Company Page: In order to reflect your brand and enhance organic search results, you must optimize your LinkedIn company page

Utilize LinkedIn Pulse to Publish Original Content: LinkedIn Pulse is an awesome tool to publish original content and explore business perspectives.


Create and Optimize Showcase Pages: Like a landing page, showcase pages must be created and optimized to reflect particular brands, business products and services.

Use Sponsored Updates: Try LinkedIn sponsored updates to appear native to the LinkedIn platform.


Analyze Group Statistics: Being a marketer, you can analyze LinkedIn group statistics which will highlight the total members in a group, their activities and insights.

Create your Own Relevant LinkedIn Group: Create your own LinkedIn Group to share your ideas as a leader and collect ideas from industry-relevant users.

Hire New Employees: LinkedIn is a professional social media platform to recruit new employees and grow your business team.

LinkedIn Analytics: LinkedIn offers analytics for business pages including updates, followers and visitors.


Try Company Follow Button: An intuitive way to promote your LinkedIn company page is to add the ‘Company Follow button’ to your business website.


To expand your reach and attain your business marketing goals, you must follow important LinkedIn Marketing tips. Endorsement is the important point to consider that ensures your contacts to vouch for your professional skills. It is imperative to optimize your LinkedIn profile for search engines. So, essential tips must be followed to improve your LinkedIn marketing goals.

Learn More:http://www.neyoxoutsourcing.com/local-seo-service/

13 Steps To Write Effective Content To Achieve Business Goals!


The modern world of online marketing needs compelling content on a business website that not only hooks target audience but also look preferred by search engines.

Before stepping into different steps to write effective content, we need to understand what is effective content?

Content is King and effective content is writing that attracts wider audience and help you attain your business goals. Your audience always wants to go through your website content in order to understand your business.


Following Steps Are Needed To Follow To Write Effective Content:


  1. Use your own tone: As your website needs compelling colors, fonts and style, your writing needs to be consistent in its style. The simple approach is to write content using own voice. Writing in your own words can help you better understand the content and add a new perspective.


  2. Write in an informative style: It is imperative to write like an individual and not like a marketer or promoter. Be sure that your content sounds genuine.



  1. Write according to audience perspective: Write content in the language that attracts audience. Consider their needs while writing. Provide answers to their queries.



  1. Pay focus to headings: Majority of people read only headings whereas rare people read all the content. It is advisable to pay more attention to headings regardless of how attractive your content is.



  1. Summarize important points at the start of a page: Through summary, people can easy get the idea what the content is all about.



  1. Don’t get highly creative: Creative writing has its special place. Don’t confuse audience by using creative content for your website.



  1. Add personality: In case your writing doesn’t have personality, it doesn’t set a possibility. Give an honest personality in your writing.



  1. Stay on topic: After audience read your website page, what should they do? Be consistent with the next step through buttons, call to action or appropriate links. For Example: Click here for more information, Leave a comment or read another related article.



  1. Don’t write like a seller: It is imperative to explain how something works. Benefits of business must be highlighted rather than just features.



  1. Focus on quality, not word count: Edit persistently! Don’t consider word count but be concise with getting your point in front of audience.



  1. Clarify your points with proof- It is imperative to use case studies, real-world examples or success stories that help you promote your business product.



  1. Please your audience– Try writing in the way that attracts audience. Please your audience through consistent writing.



  1. Be 100% correct-No grammar errors, passive voice or any spelling mistakes. Hiring a copyeditor can help you go over everything step by step.



From the above steps, you can realize how important the content for your business is. Write actively about your business and show readers how you care about them. It’s important to write according to audience perspective.



Learn More:http://www.neyoxoutsourcing.com/local-seo-service/

Top 19 LinkedIn Marketing Tips To Boost Your Marketing Efforts


With the introduction of new tactics of social media marketing, social media is not restricted to friends and family anymore. LinkedIn is a social media power house that connects millions of professionals undoubtedly. In addition to publish content, uploading business images, sharing updates, there is much more to love about LinkedIn.

Here, I am sharing a list of 19 tips and tricks to help you expand your reach, achieve your marketing goals and enhancing your business results.

Having excellent and up-to-date LinkedIn profile can help you build your reputation in your industry. Let’s get started with LinkedIn Marketing by following LinkedIn Marketing tips!

Get Endorsements: Endorsements ensure your connections to vouch for your existing professional skills including project management, PHP, SEO etc), adding social approval to your LinkedIn business profile.

Create a Custom LinkedIn Profile URL: The best thing about LinkedIn is that it allows you to create a custom URL that includes your name.

Optimize your LinkedIn Profile for Search Engines: It is imperative to optimize your LinkedIn page including relevant keywords while publishing content.

Encourage Connections Creating a Profile Badge: LinkedIn gives you an option to create a profile badge that you can place on your site and link to your LinkedIn business profile to build awareness for your business presence and encourage LinkedIn connections.

Anchor Text Optimization on Profile: An easy approach to enhance the attractiveness of your LinkedIn profile is to optimize Anchor text for links on your LinkedIn profile.

Create a Traditional Resume from your LinkedIn Profile: LinkedIn has a great feature that let you turn your LinkedIn profile into a traditional resume.

Professional Profile Picture: It is imperative to add a professional profile picture to your LinkedIn profile to make your profile public.

Request for Connection Introduction: LinkedIn allow you to connect with new people without video conferencing or phone calls. There is an option ‘Get Introduction’ for 2nd-degree connection. Select the person who you want to make the introduction.

Export your LinkedIn Connection List: LinkedIn offers you an option to transfer your connections to another contact management system. In order to export your contacts list, just go to your connection and click “Export LinkedIn Connections” under the settings.

LinkedIn Groups: Joining LinkedIn Groups can offer you great benefits including access to niche content and group discussions, a hub for publishing your content for awareness to buyers.

Optimize your Company Page: In order to reflect your brand and enhance organic search results, you must optimize your LinkedIn company page

Utilize LinkedIn Pulse to Publish Original Content: LinkedIn Pulse is an awesome tool to publish original content and explore business perspectives.

Create and Optimize Showcase Pages: Like a landing page, showcase pages must be created and optimized to reflect particular brands, business products and services.

Use Sponsored Updates: Try LinkedIn sponsored updates to appear native to the LinkedIn platform.

Analyze Group Statistics: Being a marketer, you can analyze LinkedIn group statistics which will highlight the total members in a group, their activities and insights.

Create your Own Relevant LinkedIn Group: Create your own LinkedIn Group to share your ideas as a leader and collect ideas from industry-relevant users.

Hire New Employees: LinkedIn is a professional social media platform to recruit new employees and grow your business team.

LinkedIn Analytics: LinkedIn offers analytics for business pages including updates, followers and visitors.

Try Company Follow Button: An intuitive way to promote your LinkedIn company page is to add the ‘Company Follow button’ to your business website.

To expand your reach and attain your business marketing goals, you must follow important LinkedIn Marketing tips. Endorsement is the important point to consider that ensures your contacts to vouch for your professional skills. It is imperative to optimize your LinkedIn profile for search engines. So, essential tips must be followed to improve your LinkedIn marketing goals.


Learn More:http://www.neyoxoutsourcing.com/local-seo-service/