November 21st, 2018

GTA V Is One Of The Most Profitable Cultural Products In History

It's no longer necessary to present Grand Theft Auto V (commonly known as GTA V), an action-adventure video game developed by Rockstar North, published by Take Two Interactive and distributed by Rockstar Games. This is the first major title in the Grand Theft Auto video game series since the commercialization of Grand Theft Auto IV in 2008, and a sequel to the fictional universe inducted into this game.

This episode takes place in the city fictional Los Santos and its surroundings, in the fictitious state of San Andreas, inspired by the true city of Los Angeles and Southern California.

Grand Theft Auto V is initially announced on October 25, 2011; the official trailer is broadcast on November 2, 2011, a few days after the official announcement of the game. Especially anticipated video game, the initial release of GTA V ( is, initially, officially scheduled for spring 2013 on consoles PlayStation 3 and Xbox 360, however Rockstar announces his desire to want to refine the game, and then pushes the release to September 17, 2013, the game will also be marketed in Japan on October 10, 2013.

The cost of Grand Theft Auto V, including marketing, is $ 265 million, which is a record for a video game. The game beats seven more sales records on its release and becomes a commercial success, surpassing 20 million sales in two weeks. The game is awarded the Golden Joystick prize for the game of the year, but also the VGX Game Of The Year award.

When released on September 17, 2013, the game totals 800 million dollars (590 million euros) for the first day of marketing, announces Take-Two Interactive Wednesday, September 18. It exceeds in three days of marketing the billion dollars of revenue

But that's not all. The fifth installment of Grand Theft Auto continued to break records; it sold 90 million copies and brought in nearly $ 6 billion to its publisher, according to marketplace MarketWatch.

The $ 265 million game at Rockstar Game makes it one of the most profitable cultural assets in history, surpassing not only its direct competitors, but also the biggest blockbusters in history.

With $ 6 billion in revenue, GTA V (best mod shop) exceeds the movie Avatar (2013) and its $ 2.9 billion in revenue. For comparison, James Cameron's movie cost $ 237 million to produce. The difference is explained by the much higher price of the game (70 euros) compared to a movie ticket.

It is also well above the success of hit movies like Star Wars or Gone With the Wind, both of which raised more than $ 3 billion. Even adding DVD sales and VOD, "no blockbuster supports the comparison," says analyst Doug Creutz. According to him, sales on these media can reap the best one billion dollars more.

This feat is exceptional and can only be compared to what Nintendo has achieved with the "Mario" games as a whole, says Doug Creutz. And even, MarketWatch says "While the Mario franchise sold more units in total, no game Mario was close to collect $ 6 billion by itself."

GTA V stands out largely because of the sustainability of the title: it continues to generate hundreds of millions of revenue over four years after its launch, ending 2017 as the sixth best-selling video game in the US, according to the data. from the NPD Group.

Will the phenomenon remain isolated? "Rockstar (coming out this year the long-awaited" Red Dead Redemption 2 ") will certainly have other big successes, but the size of a" GTA V ", I strongly doubt," said Doug Creutz. Michael Jackson has released many successful albums, but there has been only one "Thriller".

But who is the winner of the gold award? It's the arcade Space Invaders game that takes first place after generating $ 13.9 billion. It would be followed by the famous Pac Man who brought in $ 12.8 billion. Two games that are already double the profit of GTA V

Also note that Street Fighter 2 is in third place with $ 10.6 billion. Then comes World of Warcraft, which generated $ 10 billion.

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